Cengage Unlimited Ad Campaign

OVERVIEW

“Cengage U” is a commercial campaign created for Cengage Unlimited, the higher-education subscription service that gives students access to digital textbooks, learning platforms, and academic resources through a single subscription.

Filmed on a college campus, the campaign uses recognizable student, professor, and learning-consultant characters to present the service within a playful academic setting.

CONTRIBUTION

Matthew Solomon served as Wardrobe Stylist, developing and coordinating the on-camera looks for the campaign’s featured performers and background talent.

The wardrobe distinguishes students, faculty members, learning consultants, and heightened comedic characters while maintaining a contemporary and cohesive campus environment. Each look supports immediate character recognition and the campaign’s accessible, student-focused tone.