Marketing & Brand Development
At KR38IV, marketing isn’t just about visibility, it’s about storytelling. Led by Digital Investment Manager Madeline Corcoran, our marketing and brand strategy services bring vision, voice, and cohesion to every project. From digital ad buys to social rollouts and audience engagement, Madeline crafts custom plans that amplify the impact of creative work across platforms.
Social Media Strategy & Execution
From concept to campaign, Madeline develops cohesive, visually engaging social media plans. She has shaped the online presence of immersive projects like Drama: An Aural Experience, growing followings through targeted content, story alignment, and analytics-based insights.
Launch Campaigns
Madeline has worked with projects such as Spells of the Sea and Poupelle of Chimney Town with The Broadway Workshop to shape brand identity and engagement strategies, helping productions connect with their audience from first teaser to opening night.
Creative Planning & Positioning
A skilled collaborator, Madeline supports creative development by identifying key brand touchpoints early. Her planning ensures every element, visual, copy, or experiential, tells a unified story across channels and platforms.
Paid Media & Digital Investment
Madeline brings precision to paid media. She aligns budgets, channels, and KPIs with creative vision, maximizing ROI for projects both large and small.
Brand Development
Madeline works closely with creative teams to build brands from the ground up, defining the visual identity, core values, and audience positioning. Whether launching a new production or refreshing an existing concept, she ensures every element feels intentional and aligned. Her work on projects like Spells of the Sea and Drama: An Aural Experience helped shape how those stories live in the public eye, both online and off.
Voice Creation
A strong brand needs a distinct voice. Madeline helps projects find their tone, playful, bold, heartfelt, or daring, and carries that voice consistently across social media, press, and promotional content. From early messaging to audience-facing language, she ensures each word speaks clearly to the people who matter most.